Cadbury brings back the orange Twirls
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As the high street reopens and Britons head back to the shops, Cadbury is asking the nation to support local businesses for their next chocolate treat. The company has partnered with six independent shops across the country to help them through the tough times that the pandemic has caused many businesses.
The pandemic has caused many businesses to suffer due to their doors being closed for several months, losing out on sales.
According to a report from business insurance firm Simply Business, small businesses in the UK have lost nearly £69billion in sales alone in the last year.
Cadbury is asking Britons to support their local chocolatiers instead of buying its famous Dairy Milk next time they fancy a sweet treat.
It has partnered with six independent chocolatiers across the country to help shine a light on its fellow chocolatiers.
– Chouchoute in Birmingham
– Hill Street in Essex
– Choc on Choc in Bath
– Melange in London
– Coca Amore in Leicester
– Cocoa Cabana in Manchester
The chocolate company is also giving away 2,000 products of its finest chocolate, a variety selected from all six partners.
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This will be available from May 4 and to claim a free gift courtesy of Cadbury, chocolate fans just need to head to cadburygiftsdirect.co.uk.
Colin O’Toole, Associate Director Marketing Cadbury UK & Ireland at Mondelez said: “We are proud to be supporting local chocolatiers across the UK.
“As a nation, we’ve always been lucky to have a thriving chocolate scene, full of variety and creativity; and at Cadbury, we of course understand what it’s like to start out as a small independent chocolate shop.
“So, we wanted to take the opportunity to support our fellow chocolatiers and ask the nation to do the same.
“After all, it’s all for the love of chocolate!”
Cadbury has also changed its most famous advert on TV and online for two weeks to feature the partnering brands instead.
The move will see the company saving an advertising budget of almost half a million pounds.
Chocolate shop Thorntons recently closed its doors for the last time after facing the consequences of the pandemic.
All of its 61 shops stayed closed when non-essential retail opened on April 12 after the restrictions over the last year had caused the company to suffer.
In a statement the company said: “Like many companies, we have been operating for a long time in a tough and challenging retail environment.
“We have been committed to transforming and growing a successful Thorntons retail estate; this has included significant investments to open new format stores and cafes and ensuring we had stores in the right locations.
“The ongoing impact of COVID-19 and the numerous lockdown restrictions over the last year – especially during our key trading periods at Easter and Christmas – has meant we have been operating in the most challenging circumstances.
“We understand that this will be an uncertain and concerning time for our colleagues and we will actively support them during this period.”
Despite the store closures, Thorntons will still operate online, meaning fans can continue to get their hands on their favourite chocolate.
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