GMB: Russell Howard sips on a can of cider live on air
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Magners produces a range of ciders, all made with apples. The iconic cider brand has now introduced a brand new product to its drinks collection.
Set to be a picnic favourite, this cider from Magners is made of light blush apples that are much sweeter than the ones used for the brand’s original alcoholic drink.
The cider is canned for extra convenience, making it easier for people to take the drink to picnics and outside gatherings.
Magners cider usually comes in glass bottles, and so the drink in a canned form is new for the brand.
The cans are easily transportable and can be kept colder for longer.
Magners Rosé cider is crafted from the finest blend of 17 apple varieties selected from orchards in Tipperary, Ireland.
The fruit are from the same orchard as the company’s Original recipe but pickers choose sweeter apples to give the pink drink extra flavour.
This is what gives it its rosé twist.
The rosé cider was first introduced in 2019, but this is the first time it is sold in a can.
Magners decided to launch the new drinks option due to the popularity of canned drinks during the pandemic.
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Because of lockdown restrictions, more people have been spending time outdoors, and consequently, buying drinks in canned form.
Godelieve Crawford, Senior Brand Manager for Magners, commented on the move.
She said: “The rise in popularity of the RTD market has led to customers enjoying the convenience of canned drinks.
“A complementary serve for any summer occasion, the arrival of Magners Rosé cans provides an even more convenient way to enjoy our expertly crafted cider while out and about without compromising on taste or quality.
The Senior Brand Manager added: “The statement blush pink can offers a lightweight alternative to Magners Rosé glass bottles enjoyed in bars across the country; ideal to take with you for memorable summer adventures, get-togethers, and weekends in the sunshine with friends.”
Magners Rosé is available to buy now at all Tesco stores around the country.
Customers can also find the drink online.
Costing £5 for a pack of four cans, Magners recommends serving its rosé model chilled or with ice.
In other Tesco news, the supermarket has announced plans to change its opening hours on Sunday, July 11, to mark the Euro 2020 Final.
The football match will see England and Italy go head-to-head at Wembley stadium, with kick-off starting at 8pm.
Tesco has confirmed it will adjust its opening hours so that its staff can enjoy the game.
England’s 1,600 Tesco Express stores will close at 7:45pm instead of the usual midnight.
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