Tesco, the supermarket giant, has decided to ease their customers January struggles by discounting some of the nation’s favourite brands – how much are the they discounted by? Tesco Chief Customer Officer, Alessandra Bellini, said: “We know that many people are trying to reduce their spending after Christmas, with our research showing that nearly 40 per cent of the nation are setting stricter budgets in the New Year.


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“With this in mind, and as we continue to celebrate over 100 years of great value, we want to help families start the New Year – and new decade – with yet even more exciting deals and special Clubcard prices”.  

As new research conducted by Tesco reveals that a quarter (24 per cent) of Britons say they lookout for deals to save money in the New Year, the retailer announced that it will be reducing the price of hundreds of products this January.

This latest round of price cuts, which marks the supermarket’s continued celebrations of over “100 Years of Great Value”, offers everyone even more exceptional deals during a month where lots of shoppers try to curb their spending. 

As well as cutting prices in-store and online on some of the nation’s favourite brands, including Cathedral City, PG Tips, Bird’s Eye and Persil, Tesco is also bringing back Clubcard Prices with more than 100 exclusive money-saving deals.

Some of the great prices in-store and online this January include: 

Clubcard Prices include: 


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With research conducted by Tesco finding that almost a third of Brits (28 per cent) cut back on alcohol in January to save money, deals on wine include: 

2019 marked the 100th anniversary of Tesco and to celebrate, the retailer held money-saving deals events throughout the year, offering shoppers huge savings on some of their favourite products.

As well as rolling out ‘prices that take you back’ on a range of products, Tesco also brought back some famous faces from the past including Mr Blobby, Morph and Mr Motivator.

What’s more, Tesco also brought nostalgic game show Supermarket Sweep back to our screens, now fronted by Rylan Clark. 

For 2020, iconic 80s cartoon secret agent Danger Mouse makes a return, helping families save money – as well as helping to save the world and his assistant, Penfold. 

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