![](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/14\/590x\/secondary\/4934528.jpg?r=1693401642912\")
<\/p>\n<\/p>\n
Eight in ten Brits have no idea how many calories their favourite snacks contain \u2013 from a banana or a bag of nuts, to a packet of crisps. Research of 2,000 adults revealed almost a quarter (23 percent) cite snack time as one of their favourite moments of the day, with nine percent even claiming to spend hours thinking about their snack choices.<\/p>\n
Nearly a fifth (18 percent) also claim to feel like they\u2019re winning when they find out a snack they\u2019ve eaten contains less calories than they thought.<\/p>\n
However the research, commissioned by Walkers, also revealed that only a quarter (24 percent) were aware how many calories are in a banana, or a handful (30g) of nuts.<\/p>\n
And just one in five people (21 percent) know how many calories are in a small bag (30g) of popcorn.<\/p>\n
It also emerged just two percent claim not to snack at all, while the average UK adult consumes up to two snacks a day \u2013 with over a third (35 percent) consuming three or more.<\/p>\n
Yet snacking habits are changing, with 40 percent claiming to have switched to buying snacks or crisps containing 100 calories or less \u2013 and one in 10 citing \u201cdouble-digit calories\u201d as their key snacking criteria.<\/p>\n
Meanwhile, 97 percent of Brits class themselves as \u201ccrisp eaters\u201d \u2013 with almost half (46 percent) enjoying a packet at least a few times each week, while 14 percent of people eat them daily.<\/p>\n
But just one in 10 (11 percent) are aware there are 100 calories, or less, in a multipack bag of Wotsits or Monster Munch.<\/p>\n
Josephine Taylor, at Walkers, said: \u201cWe know how a good snack can make or break someone\u2019s day.<\/p>\n
![](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/14\/590x\/secondary\/4934531.jpg?r=1693401642977\")
<\/p>\n
\u201cWe\u2019re always striving to provide extensive choice when it comes to snacks, to make sure we\u2019re meeting the nation\u2019s snacking needs. Hopefully, this knowledge will be seen as good news for UK crisp lovers.\u201d<\/p>\n
According to the snack brand\u2019s data, chocolate (19 percent) and crisps (17 percent) are the nation\u2019s all-time favourite snacks, followed by fruit (eight percent) and cake (seven percent).<\/p>\n
And between 3pm and 4pm is considered the optimum time to tuck into a snack, according to 24 percent of Brits.<\/p>\n
But when it comes to choosing lunch-time snacks, crisps were the nation\u2019s top choice, with 46 percent choosing them as their lunch snack of choice \u2013 followed by fruit (39 percent) and chocolate (22 percent).<\/p>\n
Aside from double-digit calories, other top snacking criteria include items that are tasty (64 percent), affordable (36 percent), require zero preparation (21 percent), and don\u2019t smell or offend those around them (eight percent).<\/p>\n
Meanwhile, one in five (18 percent) claim snacks must be crunchy, while others seek out snacks that are salty (17 percent) or sweet (13 percent).<\/p>\n
If forced to opt for something that doesn\u2019t meet their snacking criteria, 18 percent feel like they need another, better snack to make up for it \u2013 while others claim to feel upset at the wasted snacking opportunity (10 percent).<\/p>\n
Almost half the nation (43 percent) claim to feel \u201csatisfied\u201d with themselves after a good snack, while others claim to feel a sense of achievement (four percent).<\/p>\n
We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info<\/p>\n